.2024 has been an unpredictable year for adtech funding.U.S.-focused adtech start-ups, the moment familiarized to running into billions in venture capital every year, have actually increased nearly $360 million until now this year, putting it on the right track to be the industryu00e2 $ s slowest year in over a decade, per Crunchbase information. That downturn results from market saturation, heightened regulative tensions, as well as financial uncertainties.ADWEEK talked to 5 VCs that remain to acquire adtech business, even with these difficulties, regarding what they are searching for and also what they steer clear of. Possibly unsurprisingly, these financiers are targeting chances in privacy-focused innovations and industry-specific places such as hooked up television.